Prorack is changing

Old and new Prorack logos

The company that's always brought you simple, reliable, great value rack solutions now has a fresh, modern look. You're going to love it! 


1. Why is Prorack changing?

Times have changed, and our company is changing with them. Our updated logo represents our determination to keep meeting the everyday needs of our customers, now and in the future.

2. Is the brand name changing?

No. People have loved and trusted Prorack for over 30 years. But we have changed our tagline to better represent what our products are all about. Our new tagline is: Ready for Anything.

3. Are the product names changing?

Yes. You'll see many products with new names. The change is to make each product clearer and easier to understand for everyone. Our new website features the new names but references the old initially to help guide you.

4. Is the packaging changing?

Yes. You'll see a mix of old and new packaging throughout stores in 2020. Eventually the old will be gone, and the new will be in! It is all still the same quality products inside, no matter which package you find.

5. Are the products changing?

No. You'll have the same dependable and well-thought-through design that you have come to trust.

6. Is your warranty changing?

Not at all. We still feature a 3 year limited warranty on most of our products.

7. Will the store layout change?

In some stores, yes, you’ll begin to see changes in how Prorack products are displayed to help you easily find what you are looking for. 

8. Will Prorack still carry the same product range?

Yes. We still have the same wide range of useful solutions.

9. Will your customer service be changing?

No. Help is always at hand, and you will get the same dependable assistance you have always had from Prorack.

10. Can I share my opinions about Prorack?

Absolutely. We really value your input. You can email us any time at

11. Do you have social media channels I can follow?

Yes. You can see all our latest fit videos on YouTube, and you can follow us on Facebook and Instagram. Be sure to share your Prorack shots with us tagging #prorack

12. My business is a Prorack stockist. What resources are available to support us with the transition?

Check out our new Stockist Resources page and get in touch with our support team if we can be of any further assistance. We're here to help!